Marketing Automation The Most Important Marketing Initiative Revealed by the Pandemic [Video]

Put all of your ducks in a row!

The pandemic has revealed the “must have” marketing tool to survive: Marketing Automation.

Marketers can now do things that we previously had to rely on software developers to implement.

LKCS’ Marketing Automation tool is a no-code development platform that allows you to manipulate functionality without programming for your:
– Landing Pages
– Website Forms
– Interactive Content
– CRM and Lead Tracking

It is like having an extra person on staff to take care of repetitive tasks that can improve your customer experience and increase new accounts and revenue.
Deliver highly personalized messages to connect with your target audience at the right time. Nurture your leads to take the next step based on where they are in the customer journey.

Use Marketing Automation for:
COLD LEADS: Anonymous website visitors browse through your products and services. They tend to leave without taking any action. But you can change that.
WARM LEADS: Visitors that subscribe to your e-mail updates or fill out a form are now prospects with “sales” potential.
ACCOUNT HOLDERS: Once a lead opens an account, nurturing doesn’t stop. Other nurturing begins to make way for additional product sales.
PROMOTERS: Expand relationships with your institution and spread the word in their social network (resulting in the inflow of new leads).

LKCS’ Marketing Automation tool makes it easy to set up and maintain your automations. Then, with lead scoring you can automatically funnel contacts into new segments and workflows. Build the 360-degree view of your account holders that you have been looking for.

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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over sixty years.