We all like to malign the “robomails” and “robocalls” we receive. Marketing automation can seem like a bad idea.
We despise them as much as the next person!
Marketing automation applied badly (or too broadly!) is clumsy, inconsiderate, and potentially damaging to your brand.
Marketing automation applied intelligently can actually make you more considerate, not to mention productive!
A well-designed automated campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better.
It should tell you
- Who is reading your emails and who is not.
- Who has downloaded the file you provided or who may be having technical issues.
- Who apparently has questions and may be in need of more information.
- Which of your prospecting sources is generating more leads.
How can software do all that?
We use Infusionsoft, which combines a Customer Relationship Management (CRM) database combined with email, voice and fax marketing software. It allows us to track appointments and …