Marketers still have a long way to go to be truly omnichannel [Video]
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Marketers still have a long way to go to be truly omnichannel [Video]

Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren’t doing enough for omnichannel customers. The firm interviewed experts within the industry on the benefits and future of omnichannel marketing for the digital marketing world.

Including thought leaders from across the online retail world, such as Sam Hurley, Ezra Firestone, and Chloë Thomas, this report brings together the top specialists with exclusive guidance for retailers looking to begin in omnichannel marketing.

While digital marketers in the industry have come a long way in personalization and relevancy marketing, they are still failing to provide atrue omnichannel experience for their customers, according to these specialists.

Incorporating new tactics like including more channels, finding new pathways to customers, and thinking outside of just “digital” is among the advice given to those who want to keep pace with advancing omnichannel technology. Omnichannel marketing will continue to evolve, the …

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