Magnum abducts our radio waves with ingenious sonic branding ad [Video]

Post author By Curator
Post date March 12, 2025

(Image credit: Magnum)

Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the iconic cracking chocolate sound associated with its sweet treats, the brand’s playful campaign is a mouthwatering multisensory experience that pushes the boundaries of traditional marketing.

Sonic design is a recurring trend in the branding sphere – think of the McDonald’s melody and the Netflix boom. What makes Magnum’s new campaign stand out from the crowd is its clever blend of branding and unique product appeal – more than just a trendy jingle, its sonic design captures the sensuous Magnum eating experience to immerse fans in its delicious world.

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Education Minister charges CIMG to champion national branding and public sector marketing [Video]

Post author By Curator
Post date March 12, 2025

The Minister for Education, Haruna Iddrisu, has called on the newly inaugurated Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), to take a leading role in the strategic marketing of Ghanas policies, products, and identity, both at home and on the global market.

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Level 300 AUCB Students To Showcase Branding Concepts on Saturday, April 26 [Video]

Post author By Curator
Post date March 12, 2025

On Saturday, April 26, 2025, level 300 communication students from the African University of Communications And Business (AUCB) would unveil their branding initiatives in a much-anticipated event. The event, which is expected to be held at the forecourt of the university campus, promises to be a dynamic showcase of innovation,

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13 facts from new study [Video]

Post author By Curator
Post date March 12, 2025

Hawaii has long been celebrated for its entrepreneurial spirit, with small businesses playing a vital role in the state's economy. However, recent data indicated that starting a business in the Aloha State comes with significant challenges.

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Marketing Champions with Marika Flatt of PR By The Book [Video]

Post author By Curator
Post date March 12, 2025

View Marketing Champions with Marika Flatt of PR By The Book on The Buzz - Daily News Network.

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