Macys is Making a TV Show Braithwaite Communications [Video]

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Macy’s is making a TV show.

The retail giant has optioned the New York Times bestseller “When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion” by Julie Satow with plans to develop the book into a fictionalized television series.

The book tells the stories of the trailblazing female department store executives who “transformed retail, redefining the way fashion was sold, marketed and experienced,” according to the Macy’s press release.

Another character will be added to the show – Margaret Getchell, the first woman executive at Macy’s who helped the department store become what it is today. You might know her best for the company’s iconic red star logo.

“These are stories of resilience, ambition and creativity — women who understood the power of storytelling and branding long before it was a business strategy,” said Sharon Otterman, Chief Marketing Officer at Macy’s.

This isn’t Macy’s first foray into the entertainment …