The book Too Nice for Sales is by far the BEST book about how to convert Facebook leads for real estate. Nothing even comes close.
Check this interview with Gus, CEO of PowerISA, and Barry Jenkins, author of the amazing book “Too Nice for Sales”. They discuss Barry’s book in great detail, it’s one of the BEST books on Facebook lead conversion ever. If you’re interested in learning how a team like Barry’s closed almost 900 deals per year and how they have changed the game with their approach to “middle of the funnel” leads from sources like Facebook and Google, you need to check this one out. Topics covered:
-Why its so important to talk to leads that don’t know what they’re gonna buy yet? (middle of funnel)
-Why is it so challenging for agents to make the transition to mastering middle of funnel leads?
-What are the right questions to ask a Facebook lead to avoid them ghosting you and actually add value regardless of where they are in the journey?
-How can an ISA help implement this model for a team?
-How have the strategies and tactics in the book changed in a shifting market?
Check out this awesome interview for these nuggets and MORE!