LG unveils its latest marketing campaign, ‘We Will Knock You’ [Video]

LG and The Struts serve up a new anthem for preparing delicious meals with the energy and style of a modern kitchen exclusively from LG

Inspiring people to rock every occasion with innovative, stylish LG kitchen appliances, LG Electronics USA is launching “We Will Knock You” – a marketing campaign featuring a national television commercial that rocks a soundtrack only an LG InstaView kitchen can deliver.

The brand’s TV spot begins airing on 17 May and is set to a remake of the iconic ’70s classic, “We Will Rock You,” by popular UK band The Struts. Together, the electronics company and The Struts serve up a new anthem for preparing delicious meals with the energy and style of a modern kitchen exclusively from LG.

Each kitchen has its own pace, sounds, and rhythms, and with the brand’s InstaView Refrigerators and Ranges – featuring the brand’s iconic ‘knock twice’ to see inside InstaView technology – the campaign shows how consumers can create …