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Entrepreneurship

Launching and Growing a Newsletter (feat. Jay Clouse) [Video]

Launching and Growing a Newsletter (feat. Jay Clouse)

EMAIL NEWSLETTERS ARE DEAD.

Just kidding. They’re far from dead. But now that you’re paying attention…

Your email newsletter has the potential to be the launch pad for your entire business, the engine that drives everything forward, and the most direct line of communication with your audience.

It’s a cornerstone of your email marketing strategy.

But how do you start a newsletter and actually grow it? Is there someone who can tell us?

Yes, there is. He’s Jay Clouse, and he’s the brain behind the Creative Companion Newsletter, Community, and the Creative Elements Podcast.

You can check out Jay and the Creative Companion Community and Creative Elements podcast through the links below:
https://jayclouse.com/
https://creativecompanion.club/
https://www.creativeelements.fm/

Subscribe to Growth Decoded for more tips, information, and marketing best practices!
https://www.activecampaign.com/resources/growth-decoded

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0:00 – Intro
0:54 – In today’s episode…
1:55 – The importance of an email newsletter
3:38 – Who is Jay Clouse?
5:19 – Starting Jay’s newsletter
6:51 – Who was the initial audience?
8:02 – Early newsletter growth strategies
9:10 – Grappling with “annoying your audience”
10:34 – When did the newsletter start to evolve?
12:38 – When did Jay realize it was viable?
14:30 – Using the newsletter as a launchpad
16:12 – Why does Jay send on Sundays?
18:25 – How do you pare down the newsletter content?
19:40 – With consistency comes…
22:31 – How Jay learned to build emails
24:10 – Jay’s “Thank You” Page
28:08 – The importance of an immediate personal touch
29:36 – Using the URL as a personal touch
33:03 – The Angry Avocado Toad
34:06 – Have a Welcoming Front Door
36:18 – Why you should ask for replies to your newsletter
39:03 – Clickbait doesn’t exist…
40:38 – Common mistakes and things to avoid
42:53 – The points of newsletter personalization
43:40 – Final thoughts

#Newsletter #EmailMarketing #EmailNewsletter #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #CustomerExperience #CustomerExperienceAutomation

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