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Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels. Get to know the industry leaders who recognize excellence in marketing.
Cindy Tervoort, chief marketing officer at Britvic and one of judges for The Drum Awards for EMEA, navigates the complexities of global branding while balancing market fragmentation and investment challenges. With a strong focus on product excellence, AI-driven marketing and the evolving role of consumer experiences, she leads innovation in the beverage industry. Her expertise in sustainability initiatives and full-funnel digital marketing makes her an invaluable voice on this year’s judging panel.
As a CMO, what is the biggest challenge you face today?
Increasing pressure on the P&L due to inflation, agricultural challenges and market fragmentation, which in turn impacts investment levels behind brands.
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