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Entrepreneurship

Jonathan Weiner Makes Marketing Easy With Data [Video]

As a free pre-event webinar, Jonathan Weiner examines marketing, data and your message getting cut through in a crowded world! After this webinar you will:

  • Understand the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth
  • Know that there is nothing more important than understanding the marketplace, your consumer, knowing how to spend your money, and where to spend it for impact
  • Benefit from Jonathan’s lessons learned and ‘watch-outs’ from marketing and marketing research at Fortune 500 companies, and with some of the biggest brands and new product innovations in the world

Click here to watch the replay of this webinar.

You’re invited to Australia’s only Fitness & Recreation Industry Technology Summit in Sydney on July 21st & 22nd! This is amazing summit will have:

  • Four key note presentations
  • Three TED Talk style presentations
  • Two panels and
  • Two workshops.

PLUS a gala dinner with the first ever industry awards for technology …

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Starting a Business [Video]
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Categories
Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

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