Jefferson City seeks rebrand ahead of 200th anniversary | Mid-Missouri News [Video]
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Jefferson City seeks rebrand ahead of 200th anniversary | Mid-Missouri News [Video]

Jefferson City is preparing to celebrate its 200th birthday in 2025.

Ahead of the bicentennial celebration, the City of Jefferson is asking graphic designers and marketing gurus on Facebook to help give the city a fresh look.

Jefferson City opened a request for proposal portal on its website Friday for qualified marketing consultants to submit bids for the project.

The city is seeking contractors with five years of experience in project management and graphic design. Bidders must also submit three references to the city.

According to the request for proposal, Jefferson City will factor cost, qualifications, “ability to demonstrate innovation, enthusiasm, and to develop fresh ideas,” and references when selecting the winning bid.

The document states the city is looking for a design that will spur “economic development and growth while maintaining the pillars of tradition and history.” City leaders believe the current branding is dated and lacks cohesion across …

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