Inhouse and FCB deliver more for NZ Post [Video]

New Zealand Post delivers more parcels than any other courier service in the country. Yet, understandably, many New Zealanders still associate the brand primarily with mail.

With the wide range of delivery services New Zealand Post offers, and the spectacular growth of online shopping, this brand issue had become a barrier to growth.

“We’re more than a mail delivery business on the inside and how we look and communicate needed to reflect that. Customer research and insights showed that our brand salience linked to parcel delivery was low and fragmented branding was causing confusion in market. The need for change was clear and we developed a strategic direction to align under NZ Post to future proof our brand. With 182 years of heritage, enduring trust and a longstanding relationship with communities across the country our objective was to connect this to the future of our business. We wanted to show …