Inbound Marketing Case Study with West Roofing [Video]

West Roofing Systems Journey

West Roofing Systems, a commercial roofing contractor based in Cleveland, Ohio, is celebrating its 40th anniversary this year — and, like many local contractor businesses, word-of-mouth referrals had been the primary driver of generating new business for West Roofing Systems. They wanted to do something different.

Well, they were until a little over two years ago, when the West Roofing Systems team decided they wanted to set themselves apart from the rest of their competitors by revamping their website so it was dedicated to educating clients on all things commercial roofing.

It Was Time for a Change

“I started to look at our (website’s) organic growth rates, and realized we had a flat line,” explained CEO Jack Moore. “It was concerning considering where we wanted to head in the future.”

Right around the same time Jack was considering ramping up his inbound marketing efforts, he had a frank discussion with IMPACT partner, Marcus Sheridan.

“Marcus grabbed …