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‘I can see why this insurer chose Faf as a mascot, but stop spamming me!’ [Video]

Orchids and Onions columnist Brendan Seery discusses the the ‘faf-free’ insurance ad and the company’s “shotgun approach” to marketing.

Bruce Whitfield talks branding with Orchids and Onions columnist Brendan Seery (Bizcommunity).

Every week The Money Show highlights the week’s advertising “heroes” and “zeros”.

This week, Brendan Seery “zeroes” in on Budget Insurance and their long-runnng advert starring Springbok dynamo Faf de Klerk.

The Orchids and Onions columnist (Bizcommunity) also has a personal gripe with the insurance company – what he calls its “shotgun approach” to marketing.

Screengrab from Budget Insurance’s “faf-free insurance” ad on YouTube

Seery’s choice will upset some people comments Whitfield.

“I happen to quite like this advert for all of its yucky cheesiness.”

While he doesn’t hate it as such Seery says, it is kind of “obvious” to use Faf in his South African speedo as a brand ambassador, which leads him on to his main beef with Budget.

I don’t have a problem with that. It is a bit cheesy and, quite correctly, …

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