Professionals, specifically salespeople, invest a lot of resources and time building brands. They are good at it, they are trained for it. But how often do we apply those skills to develop our brands? For most of us, it is nothing like as usual as we should. We know there is more we could do to build our LinkedIn profile and you are not alone.
Investing time in marketing ourselves would look selfish or egotistical, so we don’t get around it. However, when we neglect personal branding, we don’t just sell ourselves but also miss meaningful opportunities from a sales perspective. The influence of employees who share content is positive.
The LinkedIn page is the foundation of your branding. We daily add features to boost its capabilities as a personal marketing platform and give you new ways to signal your motivations and skills. This blog has some exquisite tips on …