Founder of Brand Design Masters Philip VanDusen unpacks the Personal Brand Wheel and how to use it to fill the gaps in your business branding strategy. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends
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0:00 How to master personal branding
0:30 What is personal branding?
0:39 What is the Personal Brand Wheel?
0:50 The four quadrants of the Personal Brand Wheel
1:22 How to use the Personal Brand Wheel
1:49 Case Study: A med spa client
2:45 Download and use the Personal Brand Wheel
If you’ve been working on your personal brand but feel like growth is slow, Philip VanDusen’s Personal Brand Wheel is the tool you need. The wheel makes it easy to evaluate the work you’re doing on your personal brand to make sure you really understand all the moving parts of a personal brand and how to go about building it. The Personal Brand Wheel helps evaluate 12 different areas that go into personal brand building, broken down into four quadrants. The first quadrant is Foundation, or the story of your brand and the value you bring your customers. Omnipresence, the second quadrant, is all about where you show up, both in-person and online. The third quadrant, Engagement, is where you interact with your audience and community. Lastly, the fourth quadrant of Transformation dives into the growth that you’re creating in your community or through the products and services you offer. As you go through and assess your brand on these criteria, you’re creating a clear visual map of what is strong and what areas need help. It’s also a great tool to use (and re-use) over time to track progress on how your personal brand has grown.
References:
Consumers are 3x more likely to consider a brand that shows personal value more than business value.
https://www.digitalgyd.com/branding-statistics
Learn more about Philip VanDusen:
https://www.branddesignmasters.com
https://www.youtube.com/c/philipvandusen
https://www.facebook.com/verhaalbranddesign
https://www.twitter.com/philipvandusen
https://www.instagram.com/philipvandusen
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The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
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