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Entrepreneurship

How to Master Personal Branding (+ Find What Your Strategy is Missing) [Video]

How to Master Personal Branding (+ Find What Your Strategy is Missing)

Founder of Brand Design Masters Philip VanDusen unpacks the Personal Brand Wheel and how to use it to fill the gaps in your business branding strategy. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends
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0:00 How to master personal branding
0:30 What is personal branding?
0:39 What is the Personal Brand Wheel?
0:50 The four quadrants of the Personal Brand Wheel
1:22 How to use the Personal Brand Wheel
1:49 Case Study: A med spa client
2:45 Download and use the Personal Brand Wheel

If you’ve been working on your personal brand but feel like growth is slow, Philip VanDusen’s Personal Brand Wheel is the tool you need. The wheel makes it easy to evaluate the work you’re doing on your personal brand to make sure you really understand all the moving parts of a personal brand and how to go about building it. The Personal Brand Wheel helps evaluate 12 different areas that go into personal brand building, broken down into four quadrants. The first quadrant is Foundation, or the story of your brand and the value you bring your customers. Omnipresence, the second quadrant, is all about where you show up, both in-person and online. The third quadrant, Engagement, is where you interact with your audience and community. Lastly, the fourth quadrant of Transformation dives into the growth that you’re creating in your community or through the products and services you offer. As you go through and assess your brand on these criteria, you’re creating a clear visual map of what is strong and what areas need help. It’s also a great tool to use (and re-use) over time to track progress on how your personal brand has grown.

References:

Consumers are 3x more likely to consider a brand that shows personal value more than business value.
https://www.digitalgyd.com/branding-statistics

Learn more about Philip VanDusen:
https://www.branddesignmasters.com
https://www.youtube.com/c/philipvandusen
https://www.facebook.com/verhaalbranddesign
https://www.twitter.com/philipvandusen
https://www.instagram.com/philipvandusen

Learn more about GoDaddy:
https://www.godaddy.com
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy
https://www.twitter.com/godaddy

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#Branding #GoDaddy #PersonalBranding #PhilipVanDusen

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Entrepreneurship

How to Connect Google Analytics & Google Search Console with Shopify (2024) [Video]

In this Shopify tutorial, I share how to connect Google Analytics 4 and the Google Search Console with Shopify.The new way to set up Google Analytics 4 with Shopify is by using an app. Two years ago you had to embed the GA4 code into the liquid theme on your website (a little complicated).✅ Get started with Google Analytics here:https://analytics.google.com/✅ Get started with Google Search Console here:https://search.google.com/search-console✅ I created a functional CRM and business toolkit with Google Sheets called Sheetify CRM that connects to Google Workspace and allows you to send bulk 'personalized' emails in just a few clicks, and manage clients, sales, tasks, and more! 👉 Learn more about my Google Workspace CRM here ➜https://www.sheetifycrm.com/products/sheetify-google-sheets-crm-template (Discount code SHEETIFY10OFF for 10% off!)However, you still need to do this when connecting the Google Search Console.Google Search Console allows you to understand how your website us performing on Google Seach. On the other hand, Google Analytics helps you understand and measure your website performance, traffic, events and more across all your different traffic sources. Looking for a simple, understandable and actionable road map for setting up your small business online? Start here and get our all-in-one small business playbook 📚: 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Here are some relevant resources from this Google Analytics and Google Search Console tutorial for Shopify:Learn how to create a Shopify store:https://youtu.be/sIAZgz4VbvELearn how to list and sell digital products on Shopify:https://youtu.be/qgVboJ1hI7QLearn how to use Shopify email:https://youtu.be/L7Kn2NO4-NcShopify and print on demand:https://youtu.be/N3iz8N2r6OALearn how to engage in email marketing (Klaviyo & Omnisend):https://youtu.be/X50zlaqF6k0 Today we navigate through the below chapters for this Shopify tutorial:0:00 Intro00:48 Getting started - Shopify store00:58 How to Connect Google Analytics with Shopify06:07 How to Connect Google Search Console with Shopify08:24 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Shopify tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#shopify #googleanalytics

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Entrepreneurship

How To Set Up a TikTok Shop For Your Business (Free Guide) [Video]

Download HubSpot's Official Marketer's Guide to TikTok for Business [FREE RESOURCE]: https://clickhubspot.com/recTikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk you through everything you need to know about setting up your TikTok shop to sell your products to your TikTok followers. This ultimate tutorial guide includes TikTok Shop best practices, common mistakes to avoid, the four different ways users can use the TikTok Shop, and how to optimize your product catalog to appeal to TikTok Shop customers. Don't miss out on this efficient new revenue stream for your business, learn all the ins and outs of TikTok Shop in one easy to follow video. 🛠 Resources:• How to Use TikTok: A Step-by-Step Guide: https://clickhubspot.com/v5d📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Your Business Vision To Getting Traction [Video]

Business plan? Pah, don't need that, all you need is a business vision, an idea how to get traction and Gino Wickman's 'Vision Traction Organizer'. After 25+ years experience of writing business plans, that all I need anyway. In this short video I walk you through how I use it to pull together a better business plan for a meeting next week.#bestbusinessplan #betterbusinessplan #businessvision SCHEDULE A VIDEO CONSULT WITH MEhttps://clicksandleads.com/diary/Not ready? Here Are 3 Other Ways I Can Helphttps://clicksandleads.com/links/A BIT OF BACKGROUNDHi, I'm Nicola Cairncross and I've been a self-employed freelancer & business founder for over 25+ years now. Whether you are a seasoned business owner or you are new to the world of entrepreneurship, I know I can help you - because I've been there. Every business I've started, I've marketed online, from scratch, with barely any budget.Watch Nicola In Action Live Here https://youtu.be/SZlkhjEKzoQEquipment I Use Myself & Recommend:* Ring Light - https://amzn.to/3i6Ic85* Blue Yeti Microphone - https://amzn.to/3VKZ6rp* Thrive Architect (Web Design & Leads Capture) - https://ClicksAndLeads.com/thrive* Thrive Cart (Secure Payment Gateway) - https://ClicksAndLeads.com/thrivecart* Active Campaign (Marketing Automation) - https://ClicksAndLeads.com/activecampaign(All links above are affiliate links, you don't pay any more, I get an extra coffee!)Subscribe To This Channel Herehttps://www.youtube.com/@NicolaCairncrossYOU MIGHT ALSO ENJOY"Unboxing: Steven Bartlett's 'The Diary' https://youtu.be/kJXwdqit0hEHow To Have Your Best Year Yet In 2023https://youtu.be/0HRab3HvshQ25 Entrepreneurs' Secrets From 25 Years Experience(In Under 25 Minutes)https://youtu.be/ufNYAFDV8xIHow Do I Manage My Money? Part 1https://youtu.be/Po1JAmw_Hh8Start An Online Business In 2023https://youtu.be/aFjuWSE7EiQ3 Best Practices For Making Good Decisionshttps://youtu.be/OUgyVOImIwEMoney Gym Book Audio - Introductionhttps://youtu.be/DhSo2I2FK4sCopyright @NicolaCairncross 2023