Chris Dawson joined us in the studio to talk through how to make better sales calls. Most people probably dread them, even those who chose to work in sales and make cold calls every day – but you can make them easier and work for you better if you know how. Chris has held nearly every sales role in the last 25 years, from door to door sales to sales for FTSE 100 businesses, so now shares his sales experience, skills, and enthusiasm to sales teams looking to improve their process. Selling doesn’t need to be overcomplicated, so here are a few easy tips and tricks from Chris to implement to improve your sales and cold calls.
