Categories
Entrepreneurship

How To Design a Logo: A Step-By-Step Guide (2024) [Video]

Your logo is the face of your brand. 

It will appear on your website, your products, your marketing, your in-store signage, and just about any other place where people interact with your brand. It might seem like a small asset, but there’s a lot packed into it. Your brand values, products, audience, industry, background, and personality are all tied to your logo. 

This in-depth guide walks you through the branding and logo design process. By the end, you’ll be able to create a business logo from scratch—everything from choosing a color to making the design itself.

How to design a logo from scratch 

  1. Define your brand identity
  2. Seek inspiration
  3. Determine logo style
  4. Choose a logo type
  5. Decide on a color scheme
  6. Pick a font
  7. Outline a logo shape
  8. Fine-tune your logo design
  9. Choose the best option
  10. Integrate the logo into your business

1. Define your brand identity

Brand identitydesign is a catch-all term for the visual elements of your brand, including your brand colors, your logo, and the …

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