Christopher Smith joined us in the studio to talk through how to create promotional merch that works. Chris has been working with small businesses for years creating clever promotional merchandise and long before that has been involved in creative communication. Christopher understands it’s all too easy to fall into the trap of cheap, poor quality brand design or promotional merchandise, meaning he’s well versed in the hows and whys of creating decent merch that actually works. From personalisation to who to send them out to, here’s a few merchandise mistakes to avoid.
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Hawaii has long been celebrated for its entrepreneurial spirit, with small businesses playing a vital role in the state's economy. However, recent data indicated that starting a business in the Aloha State comes with significant challenges.
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View Brand Champions with Mark Michelson of CX Forums, Inc./Threads Marketing Research and Jim Cobb of The Bloodbound Group on The Buzz - Daily News Network.