How to build a brand: A guide from Rebrandly and HubSpot [Video]
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Entrepreneurship

How to build a brand: A guide from Rebrandly and HubSpot [Video]

The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses need to do a lot more to build a trusted brand.

But it is worth the effort as an engaging brand is essential to stand out in the digital world where consumers are constantly bombarded with messages. In our new guide, How to Build a Brand, we look at how to successfully build your brand in the digital era. We offer practical advice on how to structure your website, as well as how to monitor and measure the success of your branding strategy.

Hubspot and Rebrandly joined forces and brought together our expertise to create a guide for marketers who …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.