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Entrepreneurship

How to best serve your audience through social media marketing and branding? [Video]

How to best serve your audience through social media marketing and branding?

How are you making your mark as an entrepreneur?

A strong brand presence is invaluable as the battle for customers intensifies daily. It’s important to spend time investing in researching, defining and building your business brand, much like you would your personal brand.

In this Conversations to Innovate webinar, international digital marketing expert, Christina Sheer shares her rich wisdom on how to make a mark that sets your business apart in the digital world.

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Categories
Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.