How to achieve operational maturity in marketing with a multishoring talent approach [Video]

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach.

A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.

The journey begins with identifying the pressures on your team, which may include:

Cutting costs

Your talent approach can significantly impact your marketing budget. While in-house creative teams are usually more cost-effective than external agencies, offshore or nearshore solutions can reduce expenses. However, each option has a role in meeting marketing needs, and the costs should include collaboration between onshore and offshore teams, especially during the briefing, reviewing and feedback stages.

Managing increasing work volumes

Optimizing your talent strategy to reduce expenses may help you redeploy funding to manage increased workloads. However, talent alone isn’t enough; aligning it …