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Entrepreneurship

How to achieve operational maturity in marketing with a multishoring talent approach [Video]

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach.

A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product.

The journey begins with identifying the pressures on your team, which may include:

Cutting costs

Your talent approach can significantly impact your marketing budget. While in-house creative teams are usually more cost-effective than external agencies, offshore or nearshore solutions can reduce expenses. However, each option has a role in meeting marketing needs, and the costs should include collaboration between onshore and offshore teams, especially during the briefing, reviewing and feedback stages.

Managing increasing work volumes

Optimizing your talent strategy to reduce expenses may help you redeploy funding to manage increased workloads. However, talent alone isn’t enough; aligning it …

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Entrepreneurship

12 Incredible Benefits of Being an Entrepreneur in 2022 [Video]

There are so many incredible benefits of being an entrepreneur. Yet some people still want to know, "is being an entrepreneur really worth it?" So, I've compiled a list of my favorite 12 benefits of being an entrepreneur in 2022. Tax Help: http://lyfetaxes.com/Subscribe: https://bit.ly/2HJlq46So, before you find reasons to not become a business owner, please take some time to watch this entire video where I go over: - 12 incredible advantages of being an entrepreneur - Sharing my personal journey and experience- Why 2022 is a Great Time to StartTimestampsIntro (0:00)Benefit #1 (1:05)Benefit #2 (3:25) Benefit #3 (5:27) Benefit #4 (7:04) Benefit #5 (8:23) Benefit #6 (9:45) Benefit #7 (10:52) Benefit #8 (11:48) Benefit #9 (12:32) Benefit #10 & 11 (13:11) Benefit #12 (14:14) IMPORTANT NOTE (14:38)Helpful tools I use: - Quickbooks (for Bookkeeping): https://bit.ly/3ATx1F3- ZenLedger (Crypto capital gains tax tool): https://bit.ly/3LgabwfMore Popular Uploads: Single Member LLC, What You Must Know: https://youtu.be/iHy1xLYqS6QHow to Start a Business: https://youtu.be/gb5IrYLqtSYHow to Write Off Lifestyle Expenses: https://youtu.be/xFzWkh4URywHow to File Your Taxes as an LLC: https://youtu.be/vqsghJV1AbU5 Startup Grants: https://youtu.be/FweABu-XPNMPlease be sure to give this video a like and subscribe to our channel so you don't miss out on future videos!///Disclaimer: The information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the subjects discussed, or any other legal matter, you should consult with an attorney or tax professional in your jurisdiction (i.e. where you live).

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Entrepreneurship

Santa Cruz Pride hosts LGBTQ+ inclusion in the workplace event at Hotel Paradox Santa Cruz Sentinel [Video]

Executive coach and author Sharon Papo spoke Thursday morning at Hotel Paradox during "Elevating LGBTQ+ Inclusion in the Workplace: Increasing Revenue, Retention & Respect." Santa Cruz Pride organized the two-hour event to provide an opportunity for local business and nonprofit leaders to foster LGBTQ+ inclusive workplaces, drive profits and loyalty, and gain strategies and real-world insights for LGBTQ+ tourism.