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How Chanel Make Strategic Associations [Video]

How Chanel Make Strategic Associations

Get inspired by the creativity and heart behind Chanel’s Mother’s Day Campaign! Chanel, the epitome of luxury, approached the special holiday with a touch of sentimental charm. The used a series of children’s drawings of their products to create associations between their products, children and their mum’s positioning their perfume as the perfect Mother’s Day gift. This campaign is not only touching, but it also showcases how a brand can enhance its image by appealing to emotions, using creativity above expensive production”

#shorts #brandassociations #branding #marketing #advertising #brandimage #brandIdentity #customerexperience #brandperception #customerengagement #brandloyalty

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