Hoot Launches Patient Education Automation to Help Ophthalmologists Increase Premium IOL Conversion Rates [Video]

PRINCETON, N.J., April 14, 2025 /PRNewswire/ — Hoot Health, Inc., a leader in specialty medical marketing automation, today announced the launch of Hoot Ophthalmology, a breakthrough platform designed to help cataract surgeons increase conversions to premium intraocular lenses (IOLs) through early, automated patient education.

Each year, ophthalmologists perform thousands of cataract surgeries, yet only a small percentage of patients choose premium IOLs, despite the lenses offering significantly better vision outcomes and lifestyle benefits. This gap results in lower-quality outcomes for patients and a substantial loss of potential revenue for practices.

“We built Hoot for Ophthalmology to solve one of the most persistent problems in eye care: under-education before the evaluation,” said Bob Miglani, CEO of Hoot. “By delivering the doctor’s own message—via video—before a patient ever walks into the office, we’re increasing trust, simplifying the IOL discussion, and helping patients make confident decisions to upgrade.”

How Hoot Increases Premium IOL Acceptance

The …