With all of the regulation and compliance issues we face as an industry, it’s not easy to get the word out there on your CBD business. That being said, there are tried and true techniques you can implement today to start predictably increasing your monthly sales.
Branding:
Customers will judge your products before even trying it. This is why the message you convey with your branding personality is so important. Branding is also so much more than a logo and colors. It is all about your positioning in this highly saturated CBD market.
Web Design:
As the saying goes, we are not the cannabis business, we are in the compliance business. A compliant and effective website is now a necessity for cannabiz owners and CBD store owners, big and small. It can be one of the most powerful and cost-effective revenue-generating and marketing tools in your arsenal.
A clean website may seem as if it’s one and the same with branding, but really it’s so much more. If you have an eCommerce platform, your website will most likely be the first interaction your potential customers will have with your brand. And as you already know, users are savvy and can differentiate as quality site from a DIY one in a matter of seconds. Not only does it have to look great, but it has to function impeccably as well. Don’t skimp on this all-important step.
Search Engine Optimization (SEO):
It’s true, we can’t just turn on Ads on FB or IG. Your customers can still easily find you when they are already searching for their next purchase and that’s where SEO comes in. You can rank on the top page for keywords if you have the right SEO strategy in place. It’s not going to flip your business overnight, but it’s the best thing over for long-term success.
This process includes setting up a foundation to be properly indexed by Google and other search engines, visibility, awareness, and finally an influx of sales through organic reach. Our monthly reporting and optimization will show you that your brand is moving in the right direction month after month. The biggest brands understand the importance of this growth tactic and deploy it as their number one technique for long-term success.
Content Marketing:
This technique, especially when coupled with a proper SEO system, will drive traffic to your site through organic searches. It also grows a loyal following as your content will not only match your brand, but also speak directly to the demographic you are looking to target
Some people think content marketing is just putting up posts on your blog. Once again, it is so much more. It is about creating strategic content that hits on the topics and keywords you want to and can rank for. It’s also about staying FDA-compliant in this highly-regulated industry. Make sure you have a goal and make sure not to say anything that may get you, your URL or your company in trouble later.
Email Marketing:
A healthy email list is still a marketer’s best friend, even in 2021. Compared to any other social media channel, ad platform or push-notification system, none of them beat email marketing. Not only does it allow you to maintain direct communication with your audience, but there are some pretty great new tools that weren’t there in the past. In addition to your standard newsletters, powerful flows and drip sequences that are automatically sent out to potential and past customers anytime they interact with your eCommerce platform are key. Some of those flows include a welcome series, cart abandonment series, browse abandonment series, customer winback series, product review series.
Social Media Marketing:
Everyone knows Social Media is important. While it might not be the biggest driver of sales at the beginning, your customers will expect to be able to find you and connect with your content on their favorite platforms. This breeds brand trust and brand loyalty. It is also a powerful tool for brand awareness through special outreach and engagement techniques.
Do you know what you need to do right now to help your business grow? Take our extensive quiz to get a quick diagnosis at https://calacann.com/quiz
You can also schedule a time to speak with us today at https://calacann.com/grow
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