Hellmanns Leans Into Rom-Com Nostalgia in Super Bowl Teaser [Video]

Post author By Curator
Post date January 23, 2025

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass.

Hellmann’s dropped the teaser for its upcoming Super Bowl 59 ad, and you may want to listen closely.

In the 20-second teaser, a waitress meticulously reads back a woman’s long-winded sandwich order, which includes everything from turkey on rye with two whole lettuce sleeves to paper-thin tomatoes and one sour pickle sliced lengthwise. The spot then finishes with the off-camera woman asking for Hellmann’s mayonnaise “on the side.”

Sound familiar?

Set at New York City’s Katz’s Deli, the spot leans into nostalgia by presumably riffing off of the famous diner scene in the 1989 film When Harry Met Sally.

“This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavorful moments since 1913,” said Jessica Grigoriou, svp of condiment marketing for Unilever …

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How to Purchase and Manage Your Inventory with airSlate [Video]

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