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Entrepreneurship

Growth Decoded: How to use Lead Scoring for a Direct to Consumer (D2C) Business [Video]

Growth Decoded: How to use Lead Scoring for a Direct to Consumer (D2C) Business

ActiveCampaign’s Customer Evangelist, Tim & Community Manager, Molly answer a question from the ActiveCampaign Community!

A member of the AC community asks, “Has anyone used lead scores for direct-to-consumer? I’m confused about how I can apply this to my direct-to-consumer store. What I’m trying to do is score our purchasers in different segments and give them certain points.”

To answer, Tim and Molly break down how you can use automated Lead Scoring to segment your contacts and customers, as well as prioritize your leads for follow-up and other communications — at all points in the customer lifecycle!

This is a segment from our live show Growth Decoded, where we demystify the customer experience to grow your company — one topic at a time! To sign up for updates on future episodes and get exclusive content, visit:

https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#CustomerExperienceAutomation #GrowthDecoded #SalesCRM

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Entrepreneurship

Eric Naig Appointed as New President of the National Professional Anglers Association (NPAA) Anglers Channel [Video]

Naig brings decades of experience to the Organization. Forestville, WI (Dec. 30th, 2024)-The National Professional Anglers Association (NPAA) is pleased to announce the appointment of Eric Naig as its new President, to replace Pat Neu who is retiring as of the end of the year. With over three decades of experience in the fishing industry,...

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook