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Entrepreneurship

Graduating With an MBA into a Recession With Melissa Schneider [Video]

Graduating With an MBA into a Recession With Melissa Schneider

Executive Coach Melissa Schneider graduated from the Sloan School of Management at MIT with her MBA during the Global Financial Crisis. On this episode, she talks about the power of her network in charting her career path from Product Manager or Marketing Executive at Intuit, LinkedIn and GoDaddy before changing careers into coaching.

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement