Gorilla Drum | A Rebrand and Website with Swagger [Video]

With the goal of positioning Gorilla Drum as offering the same durability and strength as traditional steel drums, while also conveying the brand’s sense of humor, our Creative team designed a visual brand centered on the playful toughness of a gorilla. The stark color contrast of the logo and branding are intended to capture a customer’s attention and pique their interest to further explore the benefits and technical specifications of Gorilla Drum.

Our Content and Creative teams collaborated on a new website that infused informative, value-driven copy with a lively, almost whimsical vibe. The tagline “Steel drum strong — lightweight, flexible form” says that Gorilla Drum is the next evolution in hazmat packaging and transportation.