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Entrepreneurship

Good Biz with Liz: Why businesses need good email campaigns and how to create effective ones [Video]

RENO, Nev. (KOLO) – Emails are a great way for business owners who don’t have a ton of money to pour into marketing to get their messaging across to potential customers, but many businesses don’t utilize this resource or utilize it well.

Liz Goodgold from Redfire Branding stopped by Morning Break to explain why every business should have some form of a newsletter or regular email communication. And they’re not difficult to create. Goodgold shared her advice on how to start one, how to measure results and cost, what to include and who to reach.

Watch Wednesday’s interview to learn more.

Liz Goodgold is a monthly contributor to Morning Break. Tune in on the second Wednesday of every month for more Good Biz with Liz tips and advice for business owners and professionals.

Copyright 2025 KOLO. All rights reserved.

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Entrepreneurship

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