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Entrepreneurship

Getting to know: Rian Chandler-Dovis with Brand Federation | Business News [Video]

Title: Managing partner of brand strategy and research at Brand Federation, a Richmond-based consulting firm that connects independent branding and marketing specialists with companies that need their skills for temporary, project-specific work.

Born: 1983 in Greenville, N.C.

Education: Bachelor of science in art and design, James Madison University, 2004; master’s in creative brand management, Virginia Commonwealth University’s Brandcenter, 2017

Career: Various jobs, many of which were freelance, in marketing/design, 2004-2011; F&M Bank/VBS Mortgage, 2011-2015; Work Labs, 2016-2017; Sylvain Labs, 2017-2019; and Brand Federation, 2019-present

Where in the metro area do you live?: Lakeside

Best business decision:“Joining the team at Brand Federation. [Richmond advertising and branding veteran Kelly O’Keefe] approached me when he was just starting our business, and leaving my job to join a startup carried risk. I am so glad I didn’t let that risk distract from the opportunity. A couple of years later, and we have grown into the company of my dreams: …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked