Getting started with Scaleable Campaign [Video]

By Vincent Galante RGD,Head of Product and Design, and Tabatha Montagano, Intermediate Product Designer,Yuhu

Dmi (short for do-ray-mi) was created in New York by 2 Michelin star pastry chefs who wanted tocreate pastries that would remind them of their travels and childhood memories. They reached out to us for a refreshed brand identity in preparation for their move to sunny LA. We wanted to create a brand that was reminiscent of the cool tones and their roots in New York City yet balanced with the purple and orange sunsets of California. The goal was to make this brand feel at home no matter where it lands.

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The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked