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Entrepreneurship

George Brown College unveils the branding vision behind the 2025 Design Educators Conference [Video]

Each year, the Design Educators Conference celebrates the role of instructors, mentors and creative leaders in shaping the next generation of designers. 

For 2025, the RGD is excited to partner with George Brown College to develop the conference’s visual identity, taking place on October 3 in Toronto, following the DesignThinkers Toronto event. The branding for this year’s conference carries special significance — it was designed not only by educators but also by students themselves.

Under the guidance of Kristine Do, Professor & Brand Design Coordinator at George Brown College, School of Design, student designers Esabelle Chen and Audrey Nickerson McIntyre collaborated to create a visual identity for the event.

What interested you the most in taking on the opportunity to brand this year’s Design Educators Conference?

“Being a design educator has helped me build a real sense of community — not just with fellow faculty, but with students too. Teaching allows me a way to give back by helping shape the next generation …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac