“If you can’t think outside the box, you’re not going to win because everyone’s always going to have more money than you. Everyone’s always going to have more resources than you. More staff, more time. Other people have started before you. If you don’t think outside the box, it’s going to be hard to win.”
Check out Neil Patel’s interview where he goes over tips on how to go from a Novice to Expert in Digital Marketing.
0:00 Intro
1:01 Work-life balance for a Digital Marketer
3:12 The best Digital Marketers
3:50 The key to becoming the best Digital Marketer
4:47 How to be a Digital Marketer when you’re lacking communication skills
7:07 Dealing with the uncertainty of Digital Marketing
8:52 3 Tips for D2C Brands
12:14 Tools for Omnichannel Marketing
13:53 A Digital Marketer’s mantra
15:08 Specialize vs. Jack of All Trades
17:20 Delegation Tips
19:22 Digital Marketing Global Trends
20:47 Digital Marketing Resources
22:04 Lifecycle of a Digital Marketer
23:27 3 Tips for Hiring
25:31 Neil’s Favorite Food
26:23 Personal & Professional Values
27:59 Screen Time
29:02 How to grow your personal brand
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
MailChimp: https://mailchimp.com/
Google Search Console: https://search.google.com/search-console/about
Buffer: https://buffer.com/
Hootsuite: https://www.hootsuite.com/
Sprout Social: https://sproutsocial.com/
HubSpot: https://www.hubspot.com/
Backlinko Blog: https://backlinko.com/blog
Search Engine Land: https://searchengineland.com/
Moz Blog: https://moz.com/blog
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I think the mistake people make, forget this concept of work-life balance. I know a lot of people have a work-life balance, when their kids are there and they want to play with them, they just turn on the TV. I think of life as whatever you do, put in 110%.
I found that the people who make the best digital marketers are the ones who tend to be very creative. The ones who think outside the box. Just because you’re familiar with the digital landscape or how things work. If you can’t think outside the box, you’re not going to win.
You need to communicate well for any profession. It doesn’t matter if it’s digital or not digital, but the beautiful part about communication is as much easier to fix in creativity. So don’t go to sleep every night until all your emails are answered.
Now in your D2C brand, you’re not going to get someone to purchase hundreds of times like Amazon. But you can get them to purchase three times, four times. And it drastically changes your economics on your marketing and your ROI.
When things are going really well for you, there’s always someone else out there who has it better than you. When things are going really bad for you, there’s always someone out there who has it much worse than you. Now on both ends, it’s very important because what happens is when things start going well, people get too excited, they get caught up in the emotions and they lift their foot off the gas pedal and they don’t think as clearly.
It’s better to be a master of one than it is to be a jack of all trades. Because right now, when marketing people are hiring people who can specialize. So even though a company knows that you need omnichannel, they’re going to hire people to end up focusing on each and every single channel individually as they scale up and grow because that’s how you get the best results.
Delegation is super important. If you don’t delegate, eventually you won’t be able to scale. When you delegate, you want to delegate to people who are better than you at that specific task. If you’re not delegating to people who are better than you, then you’re not doing the best job when it comes to hiring. See, if you had to teach someone how to do the job, you’re hiring the wrong people.
I continually read blogs from Backlinko to Search Engine Land to Moz. I learned more actually by studying other players within my industry and other players outside of my industry that are doing unique marketing tactics.
I’ll always treat other people with respect. Doesn’t matter. Personal, or professional, if you’re not treating people with respect, doesn’t matter who they are, what color their skin is if they’re male, female, or whatever gender they may be. Or you know, you just got to treat people with respect. It’s, you know, it’s a shitty thing to treat other people crappy. You wouldn’t want that to happen to you.
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