From creative passion to social culture: how Unilevers Melissa Orchard drives impact [Video]

Marketing leaders have never had more to contend with as they grapple with making “impact”. It’s not just in brand awareness these days, but across performance, data smarts, team leadership, influence among the C-suite and personal branding and more.

So how do they approach making a positive difference?

We joined Unilever’s Melissa Orchard as she went about her morning routine to find out how she best prepares for an impactful day of work.

Having joined Unilever 18 years ago in her native South Africa, Orchard has a strong sense of what makes workplace culture work. The best leadership, she believes, combines visionary thinking with empathy.

Social culture is also hugely important to Unilever – and TikTok communities are “at the forefront” of that, she says. As a high engagement platform where Unilever’s audiences are spending their time and looking for entertainment and discovery, TikTok “offers our brands a unique opportunity for us to create content in a really fun …