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Entrepreneurship

From airwaves to AI: Monday.coms Luis Clark on why better workflow is the best creative tool youre not using yet [Video]

We caught up with Monday.com’s Luis Clark at the ANA Masters of B2B Marketing conference, where the former radio exec turned go-to-market leader explained how better workflow can save your sanity, boost your margins – and finally get creatives to love process.

Luis Clark doesn’t come from software. He comes from radio. Thirty years in it, to be exact – starting as a presenter, then moving into management, then commercial strategy, change leadership, and eventually rebranding and scaling entire networks. He’s been through mergers, restructures, and relaunches. Which is why, when he talks about workflow systems, he doesn’t sound like a techie. He sounds like someone who’s lived through chaos and come out the other side.

“I liken it to an old radio studio,” says Clark. “When you built it 15 years ago, it worked fine. But then the business grows, you bolt on new kit, and suddenly you’ve got …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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