Our Work
Franklin County Public Health – “The Guardians of Good Health” Campaign
As the primary public health partner for the Franklin County region, Franklin County Public Health (FCPH) leads initiatives to improve the health and well-being of the general public, such as vaccinations and food safety inspections. To spotlight these efforts and drive increased usage of FCPH services, Origo Branding partnered with FCPH to launch The Guardians of Good Health, a memorable ensemble of characters that help lift up public health and bring FCPH’s impact centerstage. The final campaign is complete with character designs, creative messaging, print and social media assets, video PSAs, and an original jingle.
Services Provided
- Marketing Research & Testing
- Positioning Strategy
- 2D & 3D Animation
- Campaign Strategy & Concepts
- Media Planning & Buying
- Digital Advertising
- Environmental
- Print Advertising
- Direct Marketing
- Explainer Videos
- Copywriting & Messaging
Public Health Done Right
FCPH had previously created 1950s-inspired cartoon characters. Origo revamped the two existing characters, modernizing …