The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore.
In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, branding, and crowd-investment launch campaign for FanMore on Meta-backed startup investing service Republic. Billed as the first entirely personalizable fan loyalty rewards platform designed for sports teams, FanMore was built to connect teams with the 90% of “invisible” fans whose activities and behaviors are currently unknown, The platform not only integrates with existing team apps, but connects them and their sponsors with current fan user data, unlocking billions of dollars in potential value, while giving fans greater access to their favorite teams.
According to F&B CAN Managing Director Julien Bissuel, the partnership with iVirtual on the FanMore campaign came …