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Entrepreneurship

Former Steeler headlines sports summit for students [Video]

YOUNGSTOWN, Ohio (WKBN) – Warren native and founder/Chief Executive Coach of Game Changers, Michael Engram, is bringing a sports leadership summit to the Valley for high school athletes on how to thrive after their athletic careers.

Watch above for details on the event and an in-depth interview with Engram.

Game Changers is a Valley-based nonprofit with the goal to make high school athletes successful after they graduate or after their collegiate career.

This is the 10th annual leadership summit and one of the headline speakers is Farrell native and former Pittsburgh Steelers offensive lineman Mike Adams.

“Transitioning that commitment, time management, discipline, teamwork over to what the next step looks like, either college, trades, military, directly into the workforce,” said Engram.

Engram is a Warren G. Harding grad who played football and track & field. He said he wanted to give back to kids who need a support system.

“My …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac