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Entrepreneurship

Focus on branding, networking as a newcomer looking for a job in Canada [Video]

Let’s get this straight – personal branding is key for professional success no matter what you do. As a newcomer to Canada, time and again, you’d find yourself marketing your skillset to others, whether you’re looking for a job or starting a business. It’s how you brand yourself and showcase it to the connections you build through networking that will make all the difference in your professional pursuits.

Personal Branding Coach & Workshop Facilitator Jenny Okonkwo says, “Personal branding is a journey and not a destination.” She elaborates, “It evolves over time because as human beings we evolve over time. Who I was 15 years ago is not the same person I am today. What was a priority for me professionally and where my passions lay 15 years ago are totally different today. So that’s the one thing that’s really important to understand and appreciate.”

So, how can you begin this personal branding journey?

  • Understand what you represent and …

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Starting a Business [Video]
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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

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