Fashion Retailer Flagship Showrooms : one by one [Video]
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Entrepreneurship

Fashion Retailer Flagship Showrooms : one by one [Video]

Fashion retailer One by One gets a new flagship showroom location in Kyiv, Ukraine. It is designed by architecture and interior design firm Between the Walls. The space brings a sense of community feeling in a time that is burdened by uncertainty. There is a theme centered around aquatic notions and this is translated through the spacial concepts but continues to the marketing and branding as well.

The lead designer and co-founder of BTW, Victoria Karieva shared, “I asked myself, ‘what do I truly miss in life right now?’ The answer was lightness, air, and the feeling of being by the water. This project was a personal reception of the opposing emotions I’ve been feeling due to the ongoing war in Ukraine. Through the concept of the interactive pool and playful design elements, we wanted to offer an escape – a place where people could experience joy, ease, and a …

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