Whether it’s a client or a boss, chances are you’ve gotten this mandate before: Figure out the next cool thing so we can have it first. Bring us…The Next Shit.
It’s simultaneously the best and worst part of any job, getting to play talent scout to the next great trend. You do infinite research and deep dives into Bohemian subcultures, then rapidly prototype your way to greatness—only to have it all fade within minutes as you start the whole process over again.
To launch Marqet, a rebranded Swedish chain of concept fashion stores focused on modern work life, branding agency Happy F&B, part of Forsman & Bodenfors, collaborated with the retailer’s in-house team to create a campaign called “Work in Progress,” anchored by a spot that many will find relatable:
If the main characters’ plight—to find and create “The Next Shit,” only to succeed and find themselves quickly assigned with “The Next, Next …