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Entrepreneurship

Eric Naig Appointed as New President of the National Professional Anglers Association (NPAA) Anglers Channel [Video]

“Naig brings decades of experience to the Organization.”

Forestville, WI (Dec. 30th, 2024)-The National Professional Anglers Association (NPAA) is pleased to announce the appointment of Eric Naig as its new President, to replace Pat Neu who is retiring as of the end of the year. “With over three decades of experience in the fishing industry, Eric brings a wealth of knowledge, leadership, and passion to the NPAA,” said outgoing President Pat Neu.

Eric Naig’s journey in the fishing industry began after graduating from Buena Vista University in 1991. Following his graduation Eric spent 11 years as a Professional Walleye Angler while simultaneously managing a successful swine farm. In 2003, he transitioned to a full-time role at Pure Fishing®, where he held various positions in marketing, branding, and product development.

In 2009, Eric joined Northland Fishing Tackle® in Bemidji, MN, where he led the organization for 15 years. Currently, he serves as a consultant for Tall Pines Tackle, specializing …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked