Categories
Entrepreneurship

Episode 53: How/Why Branding+Marketing Go Hand in Hand (Pt 2) w/ Kalisa Jenne-Fraser+Missy Palacol [Video]

Episode 53: How/Why Branding+Marketing Go Hand in Hand (Pt 2) w/ Kalisa Jenne-Fraser+Missy Palacol

Last week on our podcast, Paper Talk, we dove into the world of branding with Kalisa Jenne-Fraser and Missy Palacol of Kalyx Group. We loved and learned so much from our conversation that we extended into this week’s episode. Our focus shifted from finding the heart of your business (in short, the brand) to the ins and outs of marketing your business.

You can read this episode’s show notes here: https://www.papertalkpodcast.com/blog/

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Categories
Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked