Empowering Youth-Focused Branding Initiatives : Hallie Clarke [Video]
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Entrepreneurship

Empowering Youth-Focused Branding Initiatives : Hallie Clarke [Video]

SunCandy™ Citrus — a brand known for its premium citrus products like Cara Cara oranges and clementines — has partnered with Hallie Clarke, a 19-year-old World Champion in skeleton racing. The athlete will become the company’s new brand ambassador and help promote healthy, active lifestyles in Canadian youth.

Hallie Clarke has made history as the youngest-ever World Champion in her sport and the first to hold both senior and junior titles simultaneously. She embodies the values of dedication and discipline that align with SunCandy™’s mission to inspire young Canadians to make healthy choices. As part of the collaboration, Clarke will prominently feature the SunCandy™ logo on her racing gear and play a key role in the brand’s upcoming ‘Peel the Possibility’ marketing campaign. The partnership also highlights SunCandy™’s commitment to supporting rising talent.

Image Credit: SunCandy™ Citrus

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