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Timing is everything, and for Dunkin’ that’s not a good thing—at least, not today.
Dunkin’ invested in a celeb-studded ad to run during Super Bowl 59. The ad will air just two days after the FDA reported that food manufacturer FGF Brands issued a recent recall of various baked goods—including doughnut products and coffee rolls—over listeria contamination concerns.
Among the retailers in the U.S. selling the 2 million potentially contaminated pastries is Dunkin’, whose 2025 Super Bowl ad stars Ben Affleck, Casey Affleck and Jeremy Strong.
FGF Brands’ voluntary recall, according to the New York Times, spans éclairs, coffee rolls, French crullers, and chocolate, raspberry and Bavarian doughnuts.
According to a statement from Dunkin’, …