![Downtown Missoula Partnership unveils new branding | Missoula News [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_225793_0_67e6a7bc42a9dimagepng.png)
MISSOULA, Mont. – The Downtown Missoula Partnership has introduced a new unified logo to simplify branding and communication for local businesses.
The partnership, which encompasses the Downtown Association, Business Improvement District, and Foundation, collaborated with Bonfire Brands to create the updated design. Officials emphasized that the group’s growth over the years necessitated this refresh to eliminate the confusion caused by outdated branding.
Kristen Sackett, Marketing and Events Director for the Downtown Missoula Partnership, explained, “We run three organizations out of this office…when you’re having conversations and showing people what you do, and the branding doesn’t look like one brand family, it creates confusion.”
The new logo features a river and bridge design, representing connection and community, which are central to the partnership’s mission. Events such as Out to Lunch, Downtown Tonight, and the Garden City Brewfest will now carry the new logo, replacing individual ones. Sackett believes this change will …
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