DLMDD, the creative sound branding agency, has crafted the new sonic logo for Tetley, which launches today as part of their new radio ad campaign.
Its new mnemonic has been created to reflect the Tetley’s comforting, confident, simple and harmonious brand qualities, with the main melody featuring teaspoons ringing off the side of a teacup, accompanied by voices and acoustic guitar. The sonic logo works in tandem with vocals by Jill Scott MBE, the former England professional footballer, who ends the advert with the tagline: “That’s better, that’s Tetley.”
DLMDD was brought in by creative agency neverland to produce the Sound of Tetley and worked with composers Lank and Tank, best known for their writing credentials with artists including JP Cooper, Jungle, Noah Cyrus and Stormzy.
The new sonic launches as part of Tetley’s latest radio campaign, which revolves around the tea-making ritual. The ads feature life being interrupted by an overbearing PTA member, a cringeworthy boss …