David “Shingy” Shing, also known as the Digital Prophet, joins us for an exclusive interview and deep dive on the most impactful creative themes and story-telling tactics utilized by brands over the past year. Through Shingy’s lens we analyze Cannes Lions award-winning campaigns, recognizing those that blend a sense of sustainability and human lens on technology are best-performing. Comedic value is appreciated, but no longer resonates with the majority. For a brand to survive, it is critical that they develop a unique POV and thoughtfully consider its impact among all stakeholders.
This incredible conversation explores brands that missed the creative mark, and brands that impressed us. Watch for more answers to your burning questions, such as: How does my brand create a sense of nostalgia? How does my brand best respond to tragic global events and substantial movements? What type of creativity garners the most attention?
Follow us on social for more POVs, and like, comment and subscribe.
https://channelfactory.com
https://www.linkedin.com/company/chan…
https://twitter.com/Channel_Factory
https://www.instagram.com/channelfact…
#Interviews #MarketingPOV #CannesLions #Branding #BrandingTips #MarketingTips #HowTo #Sustainability #ConsciousAdvertising